Marketing today's academic library a bold new approach to communicating with students
(eBook)
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Mathews, B. (2009). Marketing today's academic library: a bold new approach to communicating with students . American Library Association.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Mathews, Brian. 2009. Marketing Today's Academic Library: A Bold New Approach to Communicating With Students. American Library Association.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Mathews, Brian. Marketing Today's Academic Library: A Bold New Approach to Communicating With Students American Library Association, 2009.
MLA Citation, 9th Edition (style guide)Mathews, Brian. Marketing Today's Academic Library: A Bold New Approach to Communicating With Students American Library Association, 2009.
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Grouping Information
Grouped Work ID | 27a290e3-71bb-2cf0-29cd-bbc7f1e499e9-eng |
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Full title | marketing todays academic library a bold new approach to communicating with students |
Author | mathews brian |
Grouping Category | book |
Last Update | 2022-11-28 12:16:17PM |
Last Indexed | 2024-06-08 02:53:05AM |
Book Cover Information
Image Source | default |
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First Loaded | Jun 22, 2022 |
Last Used | May 20, 2024 |
Marc Record
First Detected | Aug 09, 2021 12:07:39 PM |
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Last File Modification Time | Nov 22, 2021 07:52:01 AM |
MARC Record
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020 | |z 0838909841 (alk. paper) | ||
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020 | |z 9780838991541 (e-book) | ||
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050 | 4 | |a Z716.3|b .M344 2009 | |
082 | 0 | 4 | |a 021.7|2 22 |
100 | 1 | |a Mathews, Brian|q (Brian Scott) | |
245 | 1 | 0 | |a Marketing today's academic library|h [eBook] :|b a bold new approach to communicating with students /|c Brian Mathews. |
260 | |a Chicago :|b American Library Association,|c 2009. | ||
300 | |a xv, 171 p. :|b ill. | ||
504 | |a Includes bibliographical references and index. | ||
505 | 0 | |a Do libraries need to advertise? -- Defining the user -- Student need states -- The library as product -- Conducting marketing research -- Building relationships -- Developing brand strategies -- Promotional building blocks -- Designing messages -- Measuring the impact -- Putting it all together. | |
533 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
650 | 0 | |a Academic libraries|x Marketing. | |
650 | 0 | |a Academic libraries|x Public relations. | |
650 | 0 | |a Libraries and students. | |
650 | 0 | |a Advertising|x Libraries. | |
655 | 4 | |a Electronic books. | |
710 | 2 | |a ProQuest (Firm) | |
856 | 4 | 0 | |u http://ebookcentral.proquest.com/lib/yavapai-ebooks/detail.action?docID=474210|x Yavapai College|y Yavapai College users click here to access |
856 | 4 | 0 | |u http://ebookcentral.proquest.com/lib/prescottcollege-ebooks/detail.action?docID=474210|x Prescott College|y Prescott College users click here to access |
856 | 4 | 0 | |u http://ebookcentral.proquest.com/lib/yln-ebooks/detail.action?docID=474210|x Yavapai Library Network|y All other users click here to access |
945 | |a E-Book |