Chronicles the high-stakes rivalry between the world's two largest aircraft manufacturers--companies that will bet the house on a single airplane. Long one of America's most successful corporations--and its biggest exporter--Boeing struggled to maintain 50% of the market share for commercial aircraft after being overtaken by European upstart Airbus in the late 1990s. But Airbus did not remain on top for long--by 2006, the company suffered from mismanagement...

"A fast-paced look at the corporate dysfunction--the ruthless cost-cutting, toxic workplaces, and cutthroat management--that contributed to one of the worst tragedies in modern aviation Boeing is a century-old titan of American industry. The largest exporter in the US, it played a central role in the early days of commercial flight, World War II bombing missions, and moon landings. It remains a linchpin in the awesome routine of air travel today....

A biography of Bill Boeing, a pioneer in the development of aviation and the founder of the Boeing Company, which started out building military and transport airplanes and now builds most of the world's passenger jet aircraft.