From the Book - Regular Print - First edition.
The pioneers. The first business reformer : Robert Owen (1771-1858) ; Man with a thousand partners : James Cash Penney (1875-1971) ; The businessman who "cleaned up the world" : William Lever (1851-1925) ; Kisses sweeter than wine : Milton Snavely Hershey (1857-1945) ; Creating an enduring enterprise : James Lincoln (1883-1965) ; New forms of incorporation and governance : John Spedan Lewis (1885-1963), and John Joseph Eagan (1870-1924) ; Johnson & Johnson's rollercoaster ride : Robert Wood Johnson (1893-1968) and James Burke (1925-2012) ; Great genes : Levi Strauss (1829-1902) and his heirs ; Marks & Sparks : Michael Marks (1863-1900) and the Marks and Sieff families
The golden era. Leadership as an art : Max de Pree (1924-2017) ; Too much of a good thing : William C. Norris (1911-2006) ; Business mavericks : Ken Iverson (1925-2002), Robert Townsend (1920-1998), Herb Kelleher (1931-), Bill Gore (1912-1986) and Terri Kelly (1963- ) ; The patricians : Thornton Bradshaw (1917-1988), J. Irwin Miller (1909-2004), Edwin Land (1909-1991), John Whitehead (1922-2015), and Roy Vagelos (1929- ) ; Environmentalists or capitalists? : Anita Perella Roddick (1942-2007) and Tom Chappell (1943- ) ; Lever Redux : Ben Cohen (1951- ) ; Capitalists of a different stripe: Yvon Chouinard (1938- ), Jack Stack (1949- ), Robert Beyster (1924-2014), and others
Yesterday, today, and tomorrow. Looking back : what we have learned ; Looking forward : the prospects for enlightened corporate leadership
Conclusion: difficile est bonum esse.
