From the Book - Regular Print - Second Edition.
Search for "What's Next?" p. 23 --
B Corps: A Quick Overview p. 25 --
Emergence of the B Economy p. 28 --
What Do Investors Think about B Corps? p. 28 --
Does B Corp Work for Multinationals and Publicly Traded Companies? p. 29 --
2 Benefits of Becoming a B Corp p. 37 --
Being Part of a Global Community of Leaders p. 39 --
Attracting Talent and Engaging Employees p. 46 --
Increasing Credibility and Building Trust p. 48 --
Benchmarking and Improving Performance p. 51 --
Protecting a Company's Mission for the Long Term p. 52 --
Generating Press and Awareness p. 55 --
3 B Impact Assessment p. 61 --
How to Use Business as a Force for Good p. 62 --
4 Quick Start Guide p. 161 --
Step 1 Get a Baseline p. 163 --
Step 2 Engage Your Team p. 166 --
Step 3 Create a Plan p. 168 --
Step 4 Implement p. 170 --
Step 5 Fine Tune p. 171 --
Step 6 Celebrate, and Next Steps p. 172.
