David Taylor
Author
Publisher
Not Supplied
Pub. Date
Not Supplied
Language
English
Description
"Helps with complex prescribing needs.The evidence base for drug treatments in psychiatry ranges from meta-analyses and randomised controlled clinical trials to single case reports, and from NICE guidelines to individual SPCs. Where do you look for information when transferring a patient from one drug to another? Where do you find a clear overview when dealing with a complex patient (e.g, with co-morbid epilepsy or liver disease or HIV infection)?...
Author
Publisher
Wiley
Pub. Date
2010
Language
English
Description
"This refreshingly simple, practical guide demonstrates how brand management can boost business performance. It is the ideal inspiration for creating growth in today's tough economic times. Following the template of the original version, the book consists of a programme of eight "Workouts" that will help marketers raise their own game in key areas such as insight, portfolio strategy, positioning and innovation"--
Series
Journal of Product and Brand Management volume Volume 26, Number 4
Publisher
Emerald Publishing Limited
Pub. Date
2017.
Language
English
